How to reappeal a Google Business Profile suspension

 So, what do you do if your appeal is denied?

You can request Google take an additional review of your suspended GBP listing and submit supporting documents.

The documents you can submit are:

For the additional review, I always recommend submitting more documents and/or photos than you did in the original appeal. This will provide more evidence for Google’s consideration. For instance, if you didn’t provide a Tax certificate in your Appeal, include your Tax Certificate in this additional review.

If you have a storef


Be sure to fill in the narrative box explaining what you did to fix your business listing and what documents and photos you provided that prove you are a legitimate business.

Providing a direct link to your Secretary of State business listing is a good idea. Additionally, if you have an accredited Better Business Bureau listing, provide the link to your BBB listing, too. 

Anyone who is an owner or manager on your GBP listing can fill out this form; it doesn’t have to be the same person who filled out the original Appeals tool form. 

After filling out this form, allow up to five days before you receive an email with the review results. Keep in mind that the results of this re-evaluation will not be reflected in the Appeals tool. You should receive a case ID in the email you receive.

The email will let you know if your appeal has been approved or not.

One final chance

This one final chance to have Google look at additional evidence you didn’t provide in the original Appeals tool is your last chance to prove to Google that you’re a legitimate business.

Take this whole process seriously. To increase the likelihood of your Google Business Profile getting reinstated, make sure:

  • The documents and photos you provide are the correct ones needed.
  • You fix any violations your GBP listing may have.

You only have two chances to get your suspended Google Business Profile reinstated. Do things the correct way.

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